Virtuoso Travel Week Goes Virtual This Year

Virtuoso Travel Week Goes Virtual This Year


In a letter to Virtuoso members, the luxurious journey community’s CEO Matthew Upchurch mentioned, “Virtuoso Travel Week 2020 cannot take place in its traditional format in Las Vegas as originally scheduled.” Despite the cancellation of the bodily occasion, Upchurch mentioned that Virtuoso is “crafting an alternative that captures the quality you expect from us as well as many of the aspects we all love about this week.”

The new Virtuoso Travel Week will probably be held nearly, with the Opening Ceremony slated for August 10. In addition to different components to be introduced quickly, there will probably be an “Under One Sky” sustainability seminar. The digital programming will doubtless happen for many, or all, of the initially scheduled dates: August 9 – 13.

“For 31 consecutive years, Virtuoso Travel Week has been the physical manifestation of Virtuoso’s greater purpose: To enrich lives through human connection,” Upchurch mentioned within the letter. “And, as most of us endure lockdowns, we’ve never been more grateful for the depth and breadth of relationships forged at this unique, global event. Relationships that have enriched our lives as professionals and enhanced the experiences of our mutual clients—resulting in enduring friendships.”

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Upchurch provides that digital components could turn into a staple of future Virtuoso occasions, including, “We look forward to connecting virtually, and in the future, combining the best of both physical and virtual events.”

Luxury Travel Advisor spoke with Upchurch earlier within the yr for his cowl story in April. Prior to the COVID-19 pandemic, he informed us Virtuoso was off to a banner yr. Since then, it has needed to cancel its 2020 Symposium, an occasion designed for luxurious journey company house owners and managers, for the primary time and has even diminished its government management.

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