Virtuoso: Gen Z Is Seeking Authentic, Culturally Immersive Experiences

Virtuoso: Gen Z Is Seeking Authentic, Culturally Immersive Experiences


Today’s subtle youth are blazing new trails as world residents. What’s spectacular: The youthful era is requesting culturally immersive experiences that match their pursuits, in accordance with a survey by Virtuoso that tapped into the community’s advisors in its Family Travel Community. Results revealed that authenticity tops the checklist of emergent developments, with youngsters driving journey selections in second place.

Multigenerational journey stays the most well-liked household pattern. Virtuoso advisors sometimes design customized itineraries that embody different key developments like experiential journey and journey journeys, resembling a last-minute safari for 10 folks, together with grandparents, youngsters and grandchildren. Celebration journey can be rising, with one Virtuoso advisor even designing an Alaska journey for a grandfather who helicoptered his triplet grandchildren to a glacier for his or her 13th birthday—full with cake.

Top Family Travel TrendsTop Emerging Family Travel Trends
1. Multigenerational Trips 1. Authenticity
2. Beach Resort Stays    2. Children Driving Travel Decisions
3. Active/journey Trips 3. “Wow” Amenities for Children
4. Celebration Travel  4. Visiting Less-Touristed Places
5. Experiential Travel  5. Skip-Generational Travel

While basic European locations, resembling Italy, England and France, stay well-liked with households, different less-traditional locations are on the rise. Already well-traveled, Generation Z includes itself in planning journeys and needs to discover locations like Croatia, Morocco and Antarctica. 

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Top Family Travel Destinations           Top Family Travel Destinations on the Rise
1. Italy 1. Croatia
2. Hawaii 2. Belize
3. England 3. Kenya
4. Costa Rica 4. Morocco
5. France5. Antarctica

Children in the present day are touring at youthful ages and to extra distant locations. Virtuoso advisors report arranging household adventures with infants in tow, together with a child who stayed in Japanese monasteries whereas accompanying its mother and father mountaineering and biking, and a one-year-old who tagged alongside for a camel experience and dinner within the Moroccan mountains. At occasions, preschool schedules change into paramount even over mother and father’ work schedules in timing journeys.

Young globetrotters count on lively immersion in native cultures, however nonetheless need downtime. Beach resort stays rank second on the checklist of household journey developments, with stress-free on the seashore or poolside ranking excessive as the most well-liked exercise. Warm-weather locales resembling Hawaii and Belize rating extremely as household locations. 

Top Family Travel Activities Generation Z Influence on Travel
1. Active Experiences1. Involve Themselves in Planning Trip
2. Relaxing on Beach/Poolside 2. Book Culturally Immersive Experiences
3. Classes or Lessons3. Look for Visual Trips for Social Media
4. Animal Viewing/Interactions4. Influence Others Online or Via Word of Mouth
5. Exploring Local Culture Via Food 5. Personalize Travel to Interests

Young vacationers are additionally requesting unique journey components, usually tailor-made to their private pursuits. Virtuoso advisors say junior foodies have requested for Michelin-starred eating places, even realizing the names of cooks at every institution. Another advisor created a 10-city, 10-day household tour of European automotive museums. Other fascinating household experiences advisors have organized embrace front-row viewing at Siena’s Palio and shutting a New York City pizzeria for household enjoyable. One advisor reserved a seaplane to select up a younger girl from a yacht in the midst of the ocean so she can be house in time for a university interview. 

Virtuoso’s Family Travel Community specialists share that household journey gross sales are sturdy for 2020. Fifty-seven % count on gross sales to extend from 2019, whereas 42 % envision gross sales will stay regular from final yr. Just one % foresee a minor dip for the approaching yr.

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