Welcome to Selling Luxury, the podcast produced by the editors of Luxury Travel Advisor. This sequence conjures up and educates journey advisors who need to enter the luxurious area and gives nice insights for these advisors who’re already profitable on this area of interest.
In this episode, Ruth Terrero speaks with Jack Ezon, founder and managing associate of Embark, on all luxurious tendencies and learn how to get to know your luxurious shoppers higher.
Clients have gotten much more subtle, based on Ezon, so advisors should actually grow to be specialists of their prospects. “Travel is just one word in a sentence that is their private lifestyle. To be able to gain confidence and trust and build that relationship, we need to speak to them about their private life,” he says.
To assist advisors develop their enterprise and study extra about their shoppers, Embark has launched a sequence of applications—certainly one of which being Embark Academy in partnership with Master Connection Associates (who created coaching applications for the likes of The Ritz-Carlton, Four Seasons, Aman, Belmond and Mandarin Oriental). “We take a core value of ours, and we activate it and focus on it every day, where we can improve, where we’re doing great, where our gap and gain is,” Ezon tells us. “It’s been amazing for team building and to focus everybody on what we really are about.”
Ezon additionally touches upon a number of scorching tendencies: Wellness and sustainability. In his phrases, “The challenge with wellness is that it’s an overused word, and it’s starting to haunt us all because it’s being used irresponsibly.” As for sustainability? “Everyone loves to talk about sustainability … [but] I think we need to understand the contribution to sustainability that travel has, on the benefit and the drawback and where that fits into everything else and where we can really drive smart change and smart decisions.”
Also touched upon within the dialog are a number of the locations which can be trending for 2020 (Arabic nations, we hear), a few Ezon’s favourite “overlooked cities” and extra. Take a hear!