National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. journey business, will highlight resilience and hope within the face of the coronavirus (COVID-19) pandemic with this 12 months’s theme being “the Spirit of Travel.”
Celebrated yearly the primary full week in May, NTTW was created by Congress in 1983 to underscore the financial energy of journey within the U.S. The 37th NTTW (May 3-9), in accordance with the U.S. Travel Association, arrives at an opportune second to unite the business, have fun its indomitable spirit and elevate the position it would play in America’s financial and employment restoration. This 12 months, nonetheless, the celebration can be digital.
“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” mentioned U.S. Travel Association president and CEO Roger Dow in an official launch. “This is our toughest challenge yet, but what I’ve seen in recent weeks is that the spirit of travel has not been shattered.”
With greater than 5.9 million travel-related jobs projected to be misplaced by the top of April and travel-related financial output anticipated to drop $910 billion this 12 months amidst the pandemic, navigating the worst of the disaster and kickstarting the business’s eventual restoration are essential. The lately handed CARES Act contains hard-won provisions that may ship some reduction, however a lot work stays. U.S. Travel is advocating to make sure that subsequent rounds of legislative reduction are structured to supply additional assist particularly to travel-related companies, organizations and their workers.
“The true spirit of the travel industry is in its workforce,” mentioned Dow. “It is the workers who will help power America’s economic recovery, which is why Congress must continue to do everything it can to support them through this painful time.”
As in-person rallies and advocacy which were hallmarks of NTTW in years previous aren’t an choice this 12 months, U.S. Travel is encouraging engagement in various digital and digital methods. U.S. Travel has constructed a useful resource toolkit with various choices to advertise the spirit of journey. These assets have a heavy emphasis on social media engagement, encourage optimism and preparation for the longer term, and find out how to assist coronavirus reduction efforts.
Dow added, “It’s extra vital than ever that we remind our communities, our policymakers and even ourselves about journey’s monumental contributions to the well being of our financial system and to the American lifestyle.”
This article initially appeared on www.travelagentcentral.com.