Copenhagen’s Hotel Fox Rebrands as Business Traveler-Friendly Hotel SP34

Copenhagen’s Hotel Fox Rebrands as Business Traveler-Friendly Hotel SP34


A block away from the inexperienced area of H.C. Ørstedsparken on one aspect and with one foot contained in the historic Indre Byen, Copenhagen’s Hotel Fox was all the time good copy for journey guides. Its makes an attempt to woo visitors with lodging quarters constructed as artwork installations, nevertheless, was by no means the large industrial success one may need imagined.

What started as a brash advertising marketing campaign for automobile producer Volkswagen in 2005 grew to become an nearly decade-long experiment. But now, Brøchner Hotels, which owns the centrally-located Copenhagen boutique lodge, has opted to relaunch Fox beneath the brand new identify Hotel SP34.

The identify refers back to the lodge’s avenue deal with at quantity 34, Sankt Peders Stræde, and the place will open for enterprise in April 2014. They’ll hold a particular give attention to the enterprise section of shoppers.

Rooms in the new Hotel SP34 have a muted color scheme and classic, minimalist Scandinavian style.Rooms within the new Hotel SP34 have a muted colour scheme and basic, minimalist Scandinavian type. — Photo courtesy of Brochner Hotels

The lodge previously recognized for its brilliant colours and hotchpotch of particular person inventive types has toned it down greater than a few notches. The new paint job focuses on muted colours, basic minimalist Scandinavian type and purposeful designer aesthetics.

With 118 rooms, four-star Hotel SP34 guarantees its visitors fashionable enterprise amenities and a bohemian location. Its convention amenities embody a cinema, and visitors can take pleasure in a late-afternoon wine bar, two eating places and a health room.

One plus for the person enterprise traveler is the abundance of high quality single rooms, the place these touring alone do not must compromise on area or comforts. All rooms have a decent-sized work area and free Wi-Fi.

The lodge’s location, on the sting of the Latin Quarter, is central but quiet, near public transport connections and taxi ranks in addition to nice buying potentialities. Sankt Peder Stræde is a neighborhood in itself, lined with classic boutiques, cool espresso retailers, hip design shops and an nearly legendary bike store. Take a stroll up the Round Tower or go to the Statens Museum for Kunst, each inside strolling distance of the lodge.

Brøchner Hotels, the small lodge chain behind the brand new Hotel SP34, additionally owns and manages one other two boutique lodges in central Copenhagen: Hotel Danmark and Hotel Astoria.

Hotel SP34

Sankt Peders Stræde 34, 1453 Copenhagen C

Tel +45 3313 3000


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