New mechanism for public-private collaboration, knowledge, and supralocal manufacturers… Developed journey locations trying to regain competitiveness within the 21st century should face three challenges.
The first problem: triangular relationship
The first problem has to do with the profound modifications skilled within the tourism worth chain. This chain could possibly be seen as a line that goes from the customer to the vacation spot, going by means of consultants, tour operators, transport, lodging, and so on., with all events working in a sure authorized framework and with the help of some public infrastructure providers, safety, cleansing, and so on.
But in that chain, a brand new occasion has appeared and its voice is even louder than ever: the inhabitants.
There is a triangular relationship coming collectively between public administrations (more and more targeted on administration and never simply promotion), the personal sector, and the local people, which calls for to have a voice within the design of journey locations.
“The tourism entrepreneur can no longer work isolated from his environment,” says Ángel Díaz. It is time to imagine new obligations, Díaz added.
Paraphrasing Kennedy’s well-known speech, tourism firms needs to be stated: Don’t ask what your vacation spot can do for you however ask what you are able to do in your vacation spot.
It’s really useful to locations which might be dedicated to new mechanisms and methods promoted by administrations to facilitate the interrelation between all of the events concerned.
Second Challenge: Data
In this new triangular relationship of the worth chain the place inhabitants have come to play a visual function, realizing their issues and the way they really feel about tourism turns into strategic data when planning and designing locations.
The knowledge tells us that residents, whereas not passionate about tourism, see it as one thing constructive. There is a basic concept that it’s an engine for the economic system and the picture of a territory/area.
However, those self same residents additionally begin to understand dangers in vacationer actions itself, even when they aren’t affected by them straight. In basic, folks surveyed complain about mass tourism and the vacationers’ inappropriate or impolite conduct.
Third Challenge: ‘Superbrands’
When transferring by means of an more and more world world, developed journey locations must depend on ‘superbrands’ that enable them to achieve new markets and acquire earnings.
Mobility, because of trendy public transport. Nowadays, vacationers can discover a radius of 100 kilometers with out feeling that they modified locations.
An instance could be how vacationers who journey to megacities corresponding to London or Paris and staying in a single place can transfer in a 100 kilometer radius, whereas feeling that they’re merely discovering new areas of the identical vacation spot.
In this sense, for instance Barcelona as a model has room to combine different locations in its environment, whether or not they’re mature or much less identified, and each with the ability to preserve its uniqueness and id.