Aman Introduces Janu, a New Lifestyle Brand

Aman Introduces Janu, a New Lifestyle Brand


Big information within the luxurious resort area: Aman is launching a sister model, Janu. Announced Tuesday evening in New York City in entrance of choose media, journey advisor companions and visitors by Aman Chairman and CEO Vladislav Doronin, Janu goals to be the “yang” to Aman’s “yin.”

In Sanskrit, Aman means “peace” and Janu means “soul.” The concept is that, enjoying to the “is duality in all of life,” whereas Aman goals to be a sanctuary, Janu will supply connectedness and an lively vibe. Three of Janu’s pillars will probably be “human interaction, playful expression and social wellness.” As Doronin put it, Janu “is a space between Aman on one side and the lifestyle brands on the other.” All in all, the idea for Janu has been within the works for 2 years as Aman underwent analysis and improvement.

Janu will launch with three motels in 2022, that are already underneath building: Montenegro, Al Ula in Saudi Arabia and Tokyo, in addition to a sturdy pipeline of future motels. Janu Montenegro would be the first resort to include the manufacturers serviced residence idea. 

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Much like Aman, the design of every Janu property will probably be modern. Social areas will probably be a mixture of eating, lounge and bar areas. Guests can count on such culinary ideas reminiscent of low-temperature cooking or using the advantages of fermentation; open kitchens and countertop shows add to the sense of power and socializing.

As for wellness, there’ll in fact be loads of energetic group courses. Wellness amenities will supply “cutting-edge experiences and treatments” in addition to the most recent gear and in depth hydro and thermal amenities.

The Aman model at the moment has 32 motels in 20 international locations, plus 9 underneath building.

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